Google is the go-to search engine for most people, to the point where “googling” has become part of everyday language. With around 93% of the English-speaking search engine market, Google dominates how customers find information online. As a result, if your business is not promoted through Google Business, you could be missing out on a significant number of potential customers. One of the biggest advantages of Google Business is that its basic features are completely free and simple to set up. The platform helps businesses appear in Google Search results as well as on Google Maps, allowing you to showcase essential information such as your business details, products, and services.
Free to Set Up a Google Business Account
Google provides a free business listing on both its search engine and mapping services. While there are optional paid features such as sponsored ads or pay-per-click campaigns, there is no obligation to use them. Many business owners rely solely on the free tools and still gain excellent results. A basic Google Business account lets you display your opening hours, website link, and physical address using your postcode. Once your free listing is complete, you can explore paid options if needed—but establishing a strong, accurate free profile should always come first.
Customer Reviews
Another key benefit of a Google Business account is the ability to collect customer reviews. Happy customers can leave feedback about your services, and a strong collection of positive reviews can build trust and attract even more customers. Google also encourages businesses to add photos to their listings, as data shows that profiles with images receive more clicks than those without.
Business Profile
Creating a free Google Business listing is also known as setting up a business profile. This profile helps you connect with potential customers wherever they are and keeps them informed about your latest products and services. Google also offers a “My Business” app for smartphones and tablets, making it easy to manage your profile on the go, although using the app is entirely optional. Even businesses without a physical storefront—such as plumbers, electricians, or cleaners who work at customer locations—can create and benefit from a Google Business profile.
When setting up your business profile, Google will ask you to verify your information. Depending on your setup, this may involve entering a code sent via text message or receiving a postcard by mail. This verification process ensures that you are the legitimate owner of the business and have permission to manage and update the profile.