Most people find websites by searching online for the products or services they need and clicking on one of the results shown by a search engine. If your business doesn’t appear on these search results, potential customers simply won’t be able to find you. As Google is the most widely used search engine, it’s the place where every business wants to be visible.
Getting your website listed on Google is one of the most effective ways to increase traffic. There are many ways to attract visitors to your site, but it’s important to understand that this isn’t a one-time task. Improving your online visibility is an ongoing process known as Search Engine Optimisation, or SEO.
Organic Search
Organic search happens when someone searches for a service or product without knowing the name of a specific business. For example, they might type “jewellery shops in Brighton” or “accountants in Cardiff.” Searches like these make up more than half of all website traffic, which means it’s essential for your business to appear when people search for what you offer in your area.
There are several ways to help your website appear on Google. The simplest—but least reliable—method is to do nothing and hope Google’s automated software (known as Googlebot) finds your site. A much better option is to use Google My Business, where you can provide key information such as your business type, address, phone number, and opening hours. This service is free, and you don’t have to buy Google’s paid advertising or SEO services unless you choose to.
Ongoing SEO
There are many additional steps you can take to improve your SEO, depending on your business size and marketing budget. At a basic level, all small businesses should keep their website updated with accurate information about their products and services. Adding a blog can also help by sharing news, updates, or new product launches. If you don’t have the time or expertise, services like those offered by Allbizlisting can support you with your SEO efforts.
Directory Listings
Another cost-effective way to increase your business visibility is through free listings on business directories. Start with well-known platforms such as Yell, Allbizlisting, Bing, and LinkedIn. You can then look for directories that focus on your industry or local area. These listings often include links back to your website, and high-quality links like these can also help improve your search engine rankings.