Earnest

Earnest is a real estate SEO publication and agency for U.S. real estate agents, teams, and brokerages. The practice covers four service surfaces: NAR-compliant marketing (Article 12 SOPs 12-1, 12-5, 12-9, 12-10, 12-12), state-license-aware site builds (TREC, DRE, FREC, DOS variance on team-vs-broker advertising hierarchy), MLS/IDX SEO with canonical strategy and RESO Web API to RealEstateListing schema mapping, and Fair Housing safe-harbor content patterns under NAR SOP 10-2. Engagements run as monthly retainers shaped to each buyer: solo agents get local-SEO + neighborhood content; teams get state-specific advertising-hierarchy templates; brokerages get multi-MLS schema integration.